Media Releases

For Immediate Release:
May 6, 2004

MEDIA ADVISORY
Assaulted Women's Helpline announces #SAFE to provide women 24-hour access to a crisis line from their mobile phone.

The Assaulted Women's Helpline (AWHL), at an event in Toronto this evening, will announce the launch of #SAFE, a service that allows women to use their Bell Mobility mobile phone to reach the AWHL crisis line any time of day. The dinner and silent auction will be hosted by Global Television's Neha Bhupal. Yuk Yuk's Kate Davis and The Creole Drummatix will perform.

Date:	Thursday, May 6, 2004
Time:	6:30 p.m.
Place:	The Sutton Place Hotel (Stop 33 Ballroom) 955 Bay Street at Wellesley
What:	Assaulted Women's Helpline "Celebrate the woman in your life" dinner and silent auction
Who:	Patricia Lakin, Bell Mobility Neha Bhupal, Global Television Kate Davis, Yuk Yuk's The Creole Drummatix

About #SAFE
In addition to providing a toll-free and TTY, #SAFE offers women another way to contact the Assaulted Women's Helpline to receive crisis counseling, information, referrals and safety planning in up to 154 languages- with confidentiality and anonymity.

Bell Mobility, as part of its "Reduce, Reuse, Redial" program, donates mobile phones to over 150 women's shelters in Canada, as well as to women entering second stage programs.

About the Assaulted Women's Helpline (AWHL)
The Assaulted Women's Helpline offers a 24-hour telephone and TTY crisis line to all women who have experienced abuse. It provides counseling, emotional support, information and referrals and is dedicated to working towards equality for all women. For more information about the Assaulted Women's Helpline, please visit: http://www.awhl.org/.

About Bell Canada
Bell Canada, Canada's national leader in communications, provides connectivity to residential and business customers through wired and wireless voice and data communications, local and long distance phone services, high speed and wireless Internet access, IP-broadband services, e-business solutions and satellite television services. Bell Canada is wholly owned by BCE Inc. For more information please visit http://www.bce.ca/en/community/index.php.

- 30 -

For more information, media please contact:

Nessa Prendergast
Bell Canada Media Relations
(416) 581-3311
1 (888) 482-0809
nessa.prendergast@bell.ca

return to top